Posted on July 22, 2021
Video Sales Letter – Boost Your Conversions
A sales letter is a valuable tool for both the consumer and business. A video, on the other hand, is an effective communication tool that allows people to easily send messages. When you combine the two together, you are creating an amazing sales conversion booster known as VSL or video sales letter.
What is a video sales letter?
VSL, or Video Sales Letter, is a video of the information you have in your sales letter. It basically covers the product or service you intend to sell. Many marketers use video sales letters to sell and promote their trade, even though it may not be the case all the time.
VSL is located in the upper right corner of your webpage. It is intended for people to instantly see it. It is more likely that a person will view it if he finds it first. It is still interesting. Contrarily, most people overlook or ignore a VSL located in the middle or lower part of the page.
Video Sales Letter vs. Written Sales Letter
Which one is the best?
If you are a business owner and value your product/service, you will do all you can to ensure that people know about it. The big question is HOW? There are many marketing strategies, but these are the best.
- Text-based sales letters
- Written Sales Letters
- Video Sales Letters
Marketers like you are eager to learn which of the three best sales methods to use. Some people use all of them. It isn't anything bad. You can focus as long as your primary goal is being achieved. To promote and sell your brand, you can always combine the three. It is important to answer the question "Which one is best?"
VSL's Top Benefits
A VSL is more engaging than a traditional sales letter. Simply because it takes less time for you to listen and watch than it does to read. Video can tell you almost as much as the letter in words. Videos are also more entertaining and engaging to watch.
It can be customized to suit the needs of each individual and their audience. The traditional sales letter is slowly losing its appeal. It is just so hard to compete with these video styles that people are getting crazy about these days.