Posted on December 24, 2019
Video Marketing for Podiatrists
PodChatLive is the once weekly live show for the regular education of Podiatrists as well as other people which could be involved in some of the topic that it covers. The stream goes out live on Facebook after which is later added to YouTube to get it out to more people. Each live episode has a different person or selection of guests to discuss a unique area every time. Questions are answered live by the hosts and guests throughout the livestream on Facebook. There's even a PodCast recording of every single show available on iTunes and Spotify and the other common podcast sources. They've developed a significant following which is expanding. PodChatLive is regarded as one way in which podiatrists could get free professional development hours which a requirement in some places.
One of the topics that the show covered was video marketing for podiatrists. Video marketing or promoting your self and your business via videos is becoming a hot topic and so many people are getting involved in it. Podiatrists are getting involved two. The episode of PodChatlive that covered this topic had 3 guest podiatrists who are making good use of video marketing. In that episode the hosts were joined by Dave James, The Foot and Leg Magician from the United Kingdom, Melissa Zacharia from Pod Fit Podiatry in Adelaide, Australia and Jonathan Tomines, The Toe Bro from Toronto, Canada. They offered their thoughts and experiences on generating Podiatry videos to market the profession. They talked through some of the biggest barriers and concerns people have before starting to make videos and the potential benefits to both the individual and to the profession of doing them. They also talked about how to do them and the equipment required and where to go to get inspiration for generating them and how do deal with negative feedback.