Posted on December 24, 2020
Take advantage of what makes you unique through postage
You've heard all about the marketing plan. You may even be ready to go for postage. You have a budget. You have a list of people who would like to receive a card. Go online and find the right printing company for direct mail postcard marketing.
Don't give up on sending a postcard just because it seems difficult to do. First, look around you. Find something about your product that is not so common with other products available on the market. List all your ideas.
Single point of sale
It doesn't matter if you are new to the field or if you are an established company. To better market your business, you must have a unique USP or point of sale of yours.
You should be able to tell people what makes you stand out from the rest. You should be able to explain why they should choose you over your competitors.
Your USP should not be based solely on price. Despite the help that you offer your product at an affordable price, your customers will not buy anything because they are marketed as cheap. Each company defines cost in different ways.
o Quality of service
This is a nice feature of the business, but it is not unique. Your customers should be the ones to judge whether you can provide quality services after having tried them. So you need to get the first for them to reach you and your product successfully.