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Digital Strategy And Execution

Digital has become the backbone of marketing today, and it is important that anyone starting this pathway has a clear strategy and the right skill set to achieve great results.

Here are some quick tips for excellence in this area:

1. Current marketing analysis

First, do a pertinent web property marketing analysis with at least three of your competitors. The analysis will establish benchmarks and measure the effort required to improve market position relative to the competition.

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2. Create a keyword strategy

Users find businesses with a keyword search. Therefore, it is important to optimize your website and social media accounts based on keywords relevant to your business, as well as keywords that have high search volume.

3. Optimize your site

Once the rights keywords are identified use SEO (search engine optimization) to optimize the website. SEO can be divided into on-page SEO and off-page SEO.

On-page search engine optimization can be improved instantly through the back of the website and is related to how well your content is presented to the search engines.

This process defines site elements, such as Page Meta title, description, title, and alternative text. Off-page SEO refers to the overall "performance" of your website on the web, which depends on what other websites are saying about your website and which takes time to upgrade.